Charlotte chats to Stylist Magazine about sizing in the bridal industry. The lack of body positivity in bridalwear is leaving plus-size brides without the “Say yes to the dress” moment they’d always hoped for.
“The bridal industry operates in such a way that bridal boutiques only buy one or two samples of a dress, which prevents them from being size inclusive,” Charlotte Mills, a luxury bridal footwear designer, tells Stylist. “This is usually due to budget and long lead times, which is really disheartening for brides when they fall in love with a dress online and can’t try it on in-store.”
Mills herself launched a wide-fit range of her shoes in 2018 to make them more inclusive, a range that now accounts for 40% of her total sales. This shows just how in-demand inclusivity is for bridalwear.